Great Event Experiences With Quantifiable ROI
A traditional marketing campaign is not a one-size fits all solution. Experiential campaigns are an entirely different option and can bring in different results and allow you to interact with your audience. To gauge the effectiveness of your experiential campaign, you need to judge it by completely different metrics. Immediacy, engagement, awareness and lead generation are just a few of the metrics we use to measure our experiences' effectiveness. Read more at Marketo.