There is a simple lesson and rule-of thumb taught in any entry-level economics course; if you want to increase activity within a specific industry, you need to create an incentive. To lay the ground work, there are two types of incentives/motivators: intrinsic incentives and extrinsic incentives. Intrinsic incentives are discovered through personal motivation, with no outside pressure, and typically, that person is performing some task to achieve personal fulfillment. A great